Mohit Craft, eCommerce Indian Ethnic Wear & Handwoven Sarees
- Shopify Development
- SEO
- Paid Media
- Social Media Marketing
Zero to 500+ Daily Visitors | Zero to 10+ Daily Orders
United States
1+ Year ongoing
engagement
Partnering with Mohit Craft, a leading e-commerce platform for Indian women, was a thrilling challenge for Ewoke. Their goal: penetrate the USA market with substantial profits. We proposed a digital-first strategy: launch products digitally via an engaging website and implement effective digital marketing.
Zero to 500+ Daily Visitors | Zero to 10+ Daily Orders
United States
1+ Year ongoing
engagement
Mohit Craft sells handwoven sarees, Indian ethnic wear, and artisan home decor to the Indian-American community across the United States. The products are exceptional traditional craftsmanship, premium quality, and authentic designs. But when eWoke came on board, the business had no real digital presence, no eCommerce platform, and zero online traffic.
The challenge was to build everything from scratch the store, the brand’s online identity, and the marketing engine to drive consistent traffic and sales all on a limited budget.
We designed and built the Mohit Craft Shopify store from scratch, a clean, mobile-first eCommerce experience that reflects the premium quality of the products. Full catalogue setup, collection architecture, product descriptions, and checkout optimisation are all built with conversion in mind from day one.
We built an SEO strategy targeting high-intent search terms across the US market, like "handwoven sarees online USA," "Indian ethnic wear USA," and collection-specific terms. Consistent content publishing and on-page optimization began building organic traffic from the first months.
We ran Google and Meta paid campaigns to accelerate growth alongside organic targeting at the Indian-American community across major US cities, with creatives and messaging built around the cultural significance and craftsmanship of the products.
We manage Mohit Craft's social media presence content creation, community management, and paid social, building an engaged audience of customers who come back for new collections and seasonal launches.
From zero online traffic at the start of the engagement to 500+ daily visitors achieved on a limited budget through a combination of SEO and targeted paid media.
From zero orders to a consistent 10+ orders per day, a sustainable sales rhythm that continues to grow as the audience and organic rankings compound over time.
The engagement has been running for over a year and results continue to improve month on month. As SEO compounds and paid media is optimised, both traffic and order volumes trend upward.
We built it, we market it, and we're still growing it. That's the eWoke model.
Start with a free audit and let’s talk about what’s possible for your business.